0 to 13K followers in 2 months, with AI writing and editing every reel

Where it started

Afthab runs OpenState, the AI implementation company we started in Dubai. In August 2026 he started posting reels on @afthab.zaman, all about one thing: AI tools, tested so you don’t have to.

Afthab records himself talking. Claude writes the script before that and edits the video after.

His first reel went up on 5 August and asked viewers to comment “LinkedIn” for the details. It reached 293K views and 14K comments. On 24 August, a reel asking for “Tools” passed 437K views. By 9 October the page had 13.2K followers from 36 posts.

The AI workflow

1. Test an AI tool and pick one result worth showing.
2. Claude writes the script, ending with a comment keyword like “LinkedIn” or “Tools”. Claude
3. Record the talking-head.
4. Claude edits the video. Claude
5. Post it, then send the promised details to everyone who comments the keyword.

What moved the numbers

• Comment keywords did the heavy lifting. The first reel asked for “LinkedIn” and got 14K comments.
• A few reels carried the growth. Of the 20 reels on his profile on 9 October, 5 passed 100K views, and most of the others stayed under 40K.
• He kept posting through the quiet ones: 18 reels between 4 September and 8 October, about one every two days.
• Every reel sticks to one topic, AI tools people can use, so new viewers know what they get if they follow.

Copy this week

1. Pick one topic you can post about every two days.
2. Ask Claude for a script with a hook, the demo and a comment keyword at the end.
3. Record it in one take and let AI do the edit.
4. Give people something real for the keyword: a guide, a tool list or a template.
5. Post for a month before judging it. Afthab’s biggest reels came between quieter ones.